Values

Values

Values – Krista Virtanen Design. Welcome to Krista´s world. Handcrafted unique pieces made in Lapinlahti Helsinki.Krista Virtanen is a Finnish fashion and textile designer. She drives to find solutions to textile production and circular loop. Her clothes bring sustainable and ecological thinking through art. We want to bring art closer to the human body. Art and creativity should be fun. The goal is that you will have a garment that you fall in love with, it is your favorite and that is a reason why you want to keep it in your closet many years and repair it. VALUES – The brand combines art and fashion in a sustainable way. Sustainability is a big base for everything what we do. But Art and joy are in large part of the brand. works – Art and creativity should be fun. Transformation, change, transparency, and longevity in design. Art has been always close to Krista Virtanen ’s heart and she thinks that art belongs to everyone. and why it should be only something to put on the wall. works – Coming – Exhibition Fibers of the universe. Design’s collection 2021 “Haze from Food Waste” explored new bio-based textile dyes in the clothing industry, utilizing by-products from the food industry. The collection was shown In KOE 21 fashion show AND Helsinki fashion week 2021. read more: As a designer, Krista focuses on the entire life cycle of textiles and how we could design products right from the start, taking into account the entire life cycle until the last day of use. she is trying to find solutions to design clothes that can change over the time and where from customer can find always something new. In June 2019 Krista Virtanen was in Italy and presented her first knit collection in the finals of the Feel The Yarn competition. She desires to change the fashion business in a better direction and knitwear could be one way to do it. Read more :https://www.suedwollegroup.com/blog/do-you-feel-the-yarn/ As a designer, Krista focuses on the entire life cycle of textiles and how we could design products right from the start, taking into account the entire life cycle until the last day of use. A part of the products in the collection have been dyed with new extracts from red and yellow onion peel. The extract is made by Natural Indigo Finland and it is a by-product of food production. Krista Virtanen wants to remind people to notice the beautiful things around us and how they affect our well-being. The purpose of the work is to open up and provoke a conversation on the topic: ‘do we even think where the red color of our jacket comes from?’The collection contains only mono materials (material that is 100% one material), which are much easier to recycle than mixed materials. She hasn´t used any accessories (such as zippers, buttons, etc). The sustainable aspect of the collection is an important, however without risking the visual integrity. If you’re interested to collab or just need someone to make your dreams come true, don’t hesitate to contact. @kristavirtanendesign. kristavirtanendesign@gmail.com Krista Virtanen. Coming – Exhibition Fibers of the universe

Krista combines art and fashion in a sustainable way.

Krista Virtanen Design is an art- and research-driven fashion brand grounded in sustainability, material experimentation, and creative freedom.
Sustainability is the foundation of everything we do, but art and joy are equally important. Art and creativity should be fun, playful, and emotionally engaging.
The brand is guided by transformation, change, transparency, circularity, and longevity in design. Art has always been close to Krista’s heart, and she believes art belongs to everyone. Clothing can be both functional and artistic — something you can wear in everyday life or place on the wall as an artwork.
Krista’s work explores future biomaterials, regenerative design, and feminist perspectives through hands-on, material-driven processes. One example of this practice is her graduating collection Grey Market, which transformed experimental biomaterials into wearable forms.
Krista Virtanen Design’s 2021 collection “Haze from Food Waste” explored new bio-based textile dyes made from by-products of the food industry. 
As a designer, Krista focuses on the entire lifecycle of textiles, designing garments from the very beginning with their full lifespan in mind — until their last day of use. She seeks solutions for clothing that can change over time and offer the wearer something new again and again.
In June 2019, Krista presented her first knitwear collection in the finals of the Feel The Yarn competition in Italy.
If you’re interested in a collaboration — or need someone to help turn ideas into reality, don’t hesitate to get in touch.
@kristavirtanendesign
Email: info@kristavirtanendesign.fi