{"id":3260,"date":"2025-07-07T13:40:13","date_gmt":"2025-07-07T13:40:13","guid":{"rendered":"https:\/\/kristavirtanendesign.fi\/?page_id=3260"},"modified":"2026-05-21T10:52:33","modified_gmt":"2026-05-21T10:52:33","slug":"lucky-loser-upcycled-tennis-wear","status":"publish","type":"page","link":"https:\/\/kristavirtanendesign.fi\/index.php\/lucky-loser-upcycled-tennis-wear\/","title":{"rendered":"Lucky Loser -Upcycled tennis wear"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3260\" class=\"elementor elementor-3260\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9face elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9face\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd394c1\" data-id=\"dd394c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d3c24d elementor-widget elementor-widget-image\" data-id=\"5d3c24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/banneri-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4153\" alt=\"\" srcset=\"https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/banneri-768x576.jpg 768w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/banneri-300x225.jpg 300w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/banneri-1024x768.jpg 1024w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/banneri-1536x1152.jpg 1536w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/banneri-2048x1536.jpg 2048w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/banneri-600x450.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f95be6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f95be6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fac6767\" data-id=\"fac6767\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1289d7 elementor-widget elementor-widget-text-editor\" data-id=\"f1289d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Photos: Toivo Molin, Models: Alina Wikstr\u00f6m &amp; Natasha Churchill<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282b3a4 elementor-widget elementor-widget-spacer\" data-id=\"282b3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b9c51 elementor-widget elementor-widget-heading\" data-id=\"68b9c51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lucky Loser upcyled tennis collection<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de7e0b elementor-widget elementor-widget-spacer\" data-id=\"3de7e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f59c27 elementor-widget elementor-widget-text-editor\" data-id=\"4f59c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Lucky Loser upcycled tennis collection. Coming on sale @fold.studioshop Pitk\u00e4nsillanranta 11, Helsinki\u00a0 19.5 -10.6.2026 Inquiries to info@kristavirtanendesign.fi<\/h6><h6>Lucky Loser is a sustainable tennis collection made from discarded textiles. It was developed in collaboration with Lounais-Suomen J\u00e4tehuolto as part of a pilot project. The collection combines functional sportswear with circular design principles.<\/h6><h6 class=\"p1\">All garments are made from recycled materials, including polyester sports fabrics and sheer curtains. Old sportswear in different colors and sizes has been reused in versatile ways.<\/h6><h6 class=\"p1\">Lucky Loser offers an alternative to textile waste and incineration, bringing together design, circular economy, and sports culture and adding color to the courts.<\/h6><h6>This collection gives new life to discarded sportswear fabrics and sheer curtains. Made entirely from textile waste, it tackles the problem of sports textiles that would otherwise be burned.<\/h6><h6>We want to offer athletes ethical, alternative, more creative, and locally made products alongside major sportswear brands.<\/h6><h6>More information: <a href=\"https:\/\/poistotekstiili.lsjh.fi\/2024\/11\/29\/upcycling-pilotti-krista-virtanen-design\/\">https:\/\/poistotekstiili.lsjh.fi\/2024\/11\/29\/upcycling-pilotti-krista-virtanen-design\/<\/a><\/h6><h6 class=\"p1\">Partnering with Lucky Loser offers a visible and meaningful way to be part of a forward-thinking,circular sportswear concept. Collaboration formats can be tailored to align with your brand\u2019s strategic goals. Let\u00b4s make meaningfull things together! Contact info@kristavirtanendesign.fi<\/h6><h6>@luckylosersports @kristavirtanendesign<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cdfb33d\" data-id=\"cdfb33d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4d49a6 elementor-widget elementor-widget-spacer\" data-id=\"b4d49a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32f4b3 elementor-widget elementor-widget-spacer\" data-id=\"e32f4b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2b401 elementor-widget elementor-widget-image\" data-id=\"5d2b401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-27-768x1024.jpg\" class=\"attachment-large size-large wp-image-4162\" alt=\"\" srcset=\"https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-27-768x1024.jpg 768w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-27-225x300.jpg 225w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-27-1152x1536.jpg 1152w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-27-1536x2048.jpg 1536w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-27-600x800.jpg 600w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-27-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621115b elementor-widget elementor-widget-text-editor\" data-id=\"621115b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LSJH X KRISTA VIRTANEN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b100394 elementor-widget elementor-widget-text-editor\" data-id=\"b100394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo: Toivo Molin\u00a0<\/p><p>Models: Alina Wikstr\u00f6m &amp; Natasha Churchill\u00a0<\/p><p>MUAH: Maria Boucht<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b1199 elementor-widget elementor-widget-spacer\" data-id=\"f7b1199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d1aa1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d1aa1a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:4179,&quot;url&quot;:&quot;https:\\\/\\\/kristavirtanendesign.fi\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LL-coolpix-44-scaled.jpg&quot;},{&quot;id&quot;:4180,&quot;url&quot;:&quot;https:\\\/\\\/kristavirtanendesign.fi\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LL-coolpix-32-scaled.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ef1de1d\" data-id=\"ef1de1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61afea elementor-widget elementor-widget-spacer\" data-id=\"d61afea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b60eb11\" data-id=\"b60eb11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13e840e elementor-widget elementor-widget-spacer\" data-id=\"13e840e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c2e52 elementor-widget elementor-widget-spacer\" data-id=\"36c2e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5fad44f\" data-id=\"5fad44f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e82087 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e82087\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-757c0bc\" data-id=\"757c0bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27e9772 elementor-widget elementor-widget-spacer\" data-id=\"27e9772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e11b2ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e11b2ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-55bc9d3\" data-id=\"55bc9d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b285aa0 elementor-widget elementor-widget-image\" data-id=\"b285aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-32-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-4234\" alt=\"\" srcset=\"https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-32-1-768x1024.jpg 768w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-32-1-225x300.jpg 225w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-32-1-1152x1536.jpg 1152w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-32-1-1536x2048.jpg 1536w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-32-1-600x800.jpg 600w, https:\/\/kristavirtanendesign.fi\/wp-content\/uploads\/2026\/05\/LL-coolpix-32-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-534f7d6\" data-id=\"534f7d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6094d50 elementor-widget elementor-widget-image\" data-id=\"6094d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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